GLOBAL SPORTS EXECUTIVE
PROFILE
Keith Woodmass is a global sports executive who has led business transformation, marketing strategy and commercial growth across North America, Europe and Oceania.
He has partnered with FIFA, Nike, the Premier League, Formula 1, PlayStation, Red Bull Media House, Sky Sports, FOX Sports, Ford, Vodafone, NASCAR and the All Blacks.
He has spoken at conferences for the European Broadcasting Union in Switzerland and the Global Entertainment Marketing Academy of Arts & Sciences in Germany and South Africa, judged eight international GEMA awards competitions and chaired the Shark Awards in Ireland.
Currently, he leads production, broadcast and distribution of football tournaments played in 11 countries for the Oceania Football Confederation.
He leverages football as a platform to enable long-term social, economic and educational development across the Pacific.
CAREER HIGHLIGHTS
Led operations of 110 broadcast centres in 11 countries, delivering 770 matches from 60 football tournaments
Generated a record UK television audience of 23M through a national marketing campaign
Directed film shoots with Olympic, World and European champions across four continents
Delivered 50 corporate rebrands and 15 television channel launches in five countries
Received 36 awards for creative excellence from 10 competitions
APPROACH
From scaling ambitious start-ups to elevating global brands, clarity, discipline and insight create lasting impact.
No noise. No distractions. No wasted effort.
Just decisive, focused leadership that delivers results.
PARTNERSHIPS
