GLOBAL SPORTS EXECUTIVE
PROFILE
Keith Woodmass is a global sports executive with 30+ years' experience leading broadcast, distribution, and marketing across North America, Europe, and Oceania.
He has partnered with major organisations, including FIFA, Nike, the Premier League, Formula 1, PlayStation, Red Bull Media House, Sky Sports, Fox Sports, Ford, Vodafone, NASCAR, and the All Blacks to expand how sport is seen, scaled, and experienced worldwide.
Keith has spoken at conferences for the European Broadcasting Union and the Global Entertainment Marketing Academy of Arts & Sciences, judged eight international GEMA awards competitions, and chaired the Shark Awards.
Currently, Keith leads production, broadcast, and global distribution of football tournaments played in 11 countries for the Oceania Football Confederation.
He leverages sport as a platform for long-term social, economic, and educational development across the Pacific.
CAREER HIGHLIGHTS
Led operations of 60 broadcast centres in 11 countries, producing 600 matches from 50 football tournaments
Generated a record-breaking UK television audience of 23 million with a national marketing campaign
Directed brand campaigns with Olympic, World, and European champions on four continents
Achieved a 545% increase in global livestream viewership for a football confederation
Delivered 50 corporate rebrands and 15 TV channel launches in five countries
Received 36 awards for marketing excellence across 10 competitions
THE WAY I WORK
From scaling ambitious start-ups to elevating global brands, I bring clarity, discipline, and insight that create lasting impact.
No noise. No distractions. No wasted effort.
Just decisive, focused leadership that delivers results.
