GLOBAL SPORTS EXECUTIVE
PROFILE
Keith Woodmass is a global sports executive with 25 years of experience leading organisational transformation, commercial growth, and audience expansion across North America, Europe, and Oceania.
He has partnered with FIFA, Nike, the Premier League, Formula 1, PlayStation, Red Bull Media House, Sky Sports, FOX Sports, Ford, Vodafone, NASCAR, and the All Blacks.
He has spoken at conferences for the European Broadcasting Union and the Global Entertainment Marketing Academy of Arts & Sciences, judged eight international GEMA awards competitions, and chaired the Shark Awards.
Currently, he leads production, broadcast operations, and global distribution of football tournaments played in 11 countries for the Oceania Football Confederation.
He leverages sport as a platform to enable long-term social, economic, and educational development across the Pacific.
CAREER HIGHLIGHTS
Led operations of 110 broadcast centres in 11 countries, delivering 770 matches from 60 football tournaments
Designed a production model that reduced costs by 40%, expanded distribution to 30 international broadcasters, and increased global livestream viewership by 430% within three years
Generated a record UK television audience of 23 million through a national marketing campaign
Directed film shoots with Olympic, World, and European champions across four continents
Delivered 50 corporate rebrands and 15 television channel launches in five countries
Received 36 awards for creative excellence from 10 competitions
APPROACH
From scaling ambitious start-ups to elevating global brands, clarity, discipline, and insight create lasting impact.
No noise. No distractions. No wasted effort.
Just decisive, focused leadership that delivers results.
PARTNERSHIPS
