GLOBAL SPORTS EXECUTIVE
PROFILE
Keith Woodmass is a Global Sports Executive with 20 years of experience leading business transformation, digital innovation, and marketing strategy in North America, Europe, and Oceania.
He has partnered with FIFA, Nike, the Premier League, Formula 1, PlayStation, Red Bull Media House, Sky Sports, Fox Sports, Ford, Vodafone, NASCAR, and the All Blacks to expand worldwide audiences, modernize broadcast capabilities, and optimize commercial performance.
Keith has spoken at conferences for the European Broadcasting Union and the Global Entertainment Marketing Academy of Arts & Sciences, judged eight international GEMA awards competitions, and chaired the Shark Awards.
Currently, Keith leads production, broadcast, and global distribution of football tournaments played in 11 countries for the Oceania Football Confederation.
He leverages sport as a platform for long-term social, economic, and educational development across the Pacific.
CAREER HIGHLIGHTS
Achieved a 545% increase in global livestream viewership by designing a world-class production model
Directed high-profile campaigns with Olympic, World, and European champions on four continents
Generated a record-breaking UK audience of 23 million with a disruptive marketing campaign
Led operations of 60 broadcast centres in 11 countries, delivering 50 football tournaments
Strategized 50 corporate rebrands and 15 TV channel launches in five countries
Recipient of 36 awards for marketing excellence across nine competitions
THE WAY I WORK
From scaling ambitious start-ups to elevating global brands, I bring clarity, discipline, and insight that create lasting impact.
No noise. No distractions. No wasted effort.
Just decisive, focused leadership that delivers results.
WHO I HAVE PARTNERED WITH
MY PHILOSOPHY
Organisations don’t fall short because of ambition or talent. They fall short when strategy drifts from execution, when leadership words don’t match behaviour, and when purpose weakens under pressure.
Performance is built on alignment: clear direction, consistent decisions, and communication without ambiguity.
It’s a leadership responsibility, not an operational detail.
I help leaders turn intent into action so direction and delivery move together, especially when it matters most.
